Our Sustainability Journey
Our Sustainability journey
Our commitment: integrated and continuous reporting
Pink Frogs Cosmetics began its sustainability journey in 2009. If the choice in those years seemed a pioneering path, today it proves to be an important investment, a guarantee of responsibility and solidity. The journey continues, toward constant improvement of our environmental, social and economic performance aimed at creating value over time for the company and its stakeholders.
This platform is a reflection of our journey and is periodically updated to reflect our progress in pursuing increasingly responsible business management.
Last update: 31/07/2026
Letter to Stakeholders
Dear Stakeholders,
It is with great pleasure that we present our 2024–2025 Sustainability Report, which details the progress Pink Frogs has made on its journey toward an increasingly responsible, transparent, and shared-value-oriented business model.
The past two years have marked a significant evolution in our commitment as a Società Benefit. We have consolidated…
Matteo Locatelli
CEO
Pink Frogs Cosmetics Srl
Marina Della Marchesina
General Manager
Pink Frogs Cosmetics Srl
Our Insights
Employees
2025
In 2025, Pink Frogs Cosmetics staff consists of 87 employees of whom 69% are women and 31% are men, a condition that puts us above the average female employment recorded in the European cosmetics industry (54% women and 46% men).
Production (millions of pieces)
In the 2023–2025 period, production saw a slight decline in terms of units produced, particularly in the production of perfume vials, while the production of sticks is establishing itself as the main product type.
Revenues
2023
+19%
2024
+28%
2025
-6%
Between 2023 and 2025, revenues showed significant growth, reflecting the company’s continued development and solid performance.
Materiality Analysis
The choice of our priority themes stems from a process inspired by the new European Sustainability Reporting Directive (CSRD) and the concept of double materiality.
After listening to our stakeholders, we analyzed the impacts of our organization on society and the environment, as well as the economic risks and opportunities related to ESG issues (IRO Analysis).
This process allowed us to identify and rank priority topics into three levels of significance. The top issues were then integrated into a medium-term action plan.
This plan is the foundation of our sustainability strategy, guiding our actions and defining our goals for the coming period.
ENVIRONMENTAL
GOALS
2026-2030
Environment
Waste Management and Circular Economy
2026-2030 Commitment
Benefit Objective: Environment and Resource Efficiency
Maximize material recovery and reduce the environmental impact of waste
Energy and Climate Change
2026-2030 Commitment
Benefit Objective: Environment and Resource Efficiency
Pursue decarbonization and full transparency regarding impacts throughout the value chain.
Social responsibility throughout the value chain
2026-2030 Commitment
Benefit Objective: Sustainability along the value chain
Transforming the supply chain into a supportive and circular ecosystem.
Water Management
2026-2030 Commitment
Benefit Objective: Environment and Resource Efficiency
Maximize the efficient use of water resources and eliminate operational waste.
Environmental Projects
Circular Beauty
Our “Circular Beauty” project, born in early 2021, in the midst of a health and economic emergency, is envisioned as a virtuous circle of Cosmetics, a string of sustainable supply chains to give new life to products that are often unfortunately set aside for various logics not dependent on quality and safety, and that could become something beautiful again.
Film To Film
Starting in 2021, we are proud to actively participate in the RE.WIND project. This consists of collecting stretch and/or shrink film from incoming goods. We carefully remove labels and foreign objects, then proceed by pressing the film. The pressed material goes through a F2F (FILM to FILM) recycling process and returns to us in the form of new reels.
So far, through this effort, we have contributed to the recycling of about 5,400 kg of film, reducing raw material consumption and disposal costs.
SOCIAL
GOALS
2026-2030
Social
Workers’ health, safety, and well-being
2026-2030 Commitment
Benefit Objective: People’s well-being and development
Promote a culture of comprehensive well-being and prevention
Diversity, Inclusion, and Equal Opportunity
2026-2030 Commitment
Benefit Objective: People’s well-being and development
Consolidate an inclusive business model that promotes women’s leadership
Training and Human Capital Development
2026-2030 Commitment
Benefit Objective: People’s well-being and development and Education
of the new generations
Foster employees’ talent and contribute to the education of the next generation
annual training plan and investment in skills development
Involvement and Support of Local Communities
2026-2030 Commitment
Benefit Objective: Community and territory
Actively contribute to the well-being of the local community
Social Projects
Banca del Tempo Sociale
Banca del Tempo Socialde is an initiative of “I Bambini delle Fate” that aims to offer children with autism and disabilities opportunities for inclusion, and high school students (16/20 years old) the positive experience of approaching the world of social work in an organized structure.
The social inclusion project takes place at the Il Balzo Social Cooperative in Rozzano (MI).
Support for Research
Our commitment to health and well-being is reflected in our active support for initiatives that combine solidarity and prevention. Pink Frogs Cosmetics proudly supports events with a significant social impact, such as the PittaRosso Pink Parade (PPP), which supports scientific research on women’s cancers, and StraWoman, a sporting event dedicated to women’s rights and health.
La Forza e Il Sorriso
Since 2019 Pink Frogs has adhered, as a Supporter, to the activities of “La Forza e il Sorriso Onlus,” an association sponsored by Cosmetica Italia, integral part of the international group Look Good Feel Better.
La Forza e il Sorriso Onlus promotes beauty workshops for women undergoing cancer treatment at hospitals and associations throughout Italy.
Noi Con Voi
In 2019, and again in 2023, Pink Frogs participated in the “Noi Con Voi” project promoted by the Department of Social Services of the Municipality of Rozzano. The sponsorship, together with that of other companies in the area, enabled the loan for use of a vehicle intended for social activities of the municipality.
In 2026, supporting the “Guaranteed Mobility Project” alongside other sponsoring companies enabled the City of Rozzano to provide a new vehicle to Auser volunteers who transport seniors and people with disabilities throughout the area.
GOVERNANCE
GOALS
2026-2030
Governance
Ethics, Integrity, and Transparency
2026-2030 Commitment
Benefit Objective: Education and the new generations
Strengthen ethical corporate governance by formalizing policies and standards of conduct
Transparent Communication and Responsible Marketing
2026-2030 Commitment
Benefit Objective: Community and territory
Promote authentic communication that educates the market about sustainability
Supply Chain Management
2026-2030 Commitment
Benefit Objective: Sustainability across the value chain
Build a responsible supply chain by integrating ESG criteria into supplier selection and monitoring
Governance projects
Becoming Società Benefit
On December 1, 2022, the Pink Frogs S.r.l. Shareholders’ Meeting decided to change its corporate name to Pink Frogs Cosmetics S.r.l. Società Benefit, thus also formalizing in the bylaws its commitment to the pursuit of purposes of common benefit in the exercise of its economic activity.
Ethics Committee
Established in 2018, it is responsible for representing all categories of workers in the company. It meets periodically to share company issues, propose solutions and then report them to management.
Its duties include ensuring compliance with the company’s Code of Ethics and promoting Pink Frogs Cosmetics’ values among employees.
Reporting sustainability over the years
The desire to show other companies all that a small company can do regarding sustainability led us in 2017 to create our first sustainability report. In 2018, our second sustainability report led us to be the first Italian cosmetics company to produce a GRI-certified sustainability report. Since then, sustainability reporting remains a crucial part of our corporate communication.
Initiatives
The Sustainable Development Goals
